News ◦ 26—11—2020

The Ploutos project kicks off with the participation of NEUROPUBLIC

News ◦ 26—11—2020

The Ploutos Horizon 2020 project kicked off on the 22nd and 23rd of October and will pave the way for a more sustainable European agri-food value chain!

Ploutos aims to create opportunities for changes that can rebalance the value chain in the agri-food system towards a more environmentally, socially and economically sustainable system. Until recently approaches to the agri-food system focused on narrow segments of the overall value chain. Ploutos will take a systems-based approach looking at the overall impact of changes at any point in the value chain, thereby enabling a more comprehensive and in depth understanding. To achieve that Ploutos will use the Sustainable Innovative Framework.


Sustainable Innovation Framework

Ploutos Sustainable Innovation Framework is powered by the combination of behaviour innovation, collaborative business model innovation and data driven technological services. For inspiring behavioural innovation, Ploutos will build on the understanding that real change towards increased sustainability performance and cooperation in the agri-food chain, requires going beyond technology-focused innovations. For the collaborative business model innovation Ploutos will develop a reusable approach to guide the design, assessment, commitment and effectuation of business models that address the complex requirements of re-balancing the agri-food ecosystem.

Finally, for the technological services Ploutos will focus on reusing and extending technologies which make the new business models possible and enable greater and more effective flow of data to farmers (such as advisory services) and from farmers (producing data services). The framework is supported by a vibrant ecosystem and follows up a multi actor approach with partners’ representatives from the overall agri-food value chain. The mechanism for supporting the implementation of innovative approaches arising from these three dimensions of the Sustainable Innovation Framework will be the Ploutos Innovation Academy

Ploutos Innovation Academy

In the framework of the project, a virtual academy under the name “Ploutos Innovation Academy”, will be created to provide stakeholders with a series of experiments and practices regarding the sustainability of the agri-food value chain. The above mentioned experiments and practices will be designed, implemented and assessed within the context of the eleven Sustainable Innovation Pilots of the project.

The Academy will be the mechanism to co-design, support, present and promote all the innovations that will be implemented and its main role is to guarantee the maximum impact of these innovative practices.


Ploutos project consortium consists of partners that represent all the actors of the value chain, from farmers and farmers’ organizations, food industries and traders to NGOs, public authorities and public service providers. NEUROPUBLIC‘s strategic partner GAIA EPICHEIREIN, an innovative organization that born by the alliance of the agricultural sector, the banking sector and the technology sector in Greece, is the coordinator of the project.

In total 33 partners from Greece, the Netherlands, Ireland, Spain, North Macedonia, Serbia, Cyprus, Slovenia, Italy and France are part of the project.

Follow the project:

Twitter: @ploutos_h2020
Facebook: @ploutosh2020
LinkedIn: ploutos-h2020